Endel, the creator of personalized sound environments with over two million users, has partnered with Plastikman (Richie Hawtin) to release their AI-powered soundscape “Deeper Focus”.

‘Deeper Focus’ follows Endel x Grimes’ project, ‘AI Lullaby,’ which was dedicated to assisting both sleep and wellness in children and adults. Backed by neuroscience, the collaboration is part of a larger cultural shift of artists working positively with AI and technology in the future. 

Hawtin worked extensively with Endel’s award-winning team to produce a personalized, real-time adaptive soundscape that is infused with his trademark production, resulting in a spacious, stripped-back soundscape that improves users’ focus and productivity.

Born in Berlin, ‘Deeper Focus’ seeks to recontextualize techno music by applying it to solve human problems.

Richie Hawtin

Hawtin worked hand-in-hand with Endel co-founders, Oleg Stavitsky, sound designer and composer Dmitry Evgrafov and visual director Protey Temen, as the minimal techno pioneer created original sounds and productions matching both his artistic vision and Endel’s psychoacoustic requirements.

These stems were then processed by Endel AI to create а soundscape that adapts in real-time to the user’s location, weather, natural light exposure, and with beats synced to heart rate.

The ‘Deeper Focus’ mode unites newly recorded Plastikman sounds, textures and rhythms with the Endel AI, exploring a new type of collaboration between myself and technology.

As a control freak in the studio, it is usually I who has the last word of how a track unfolds, however, in this exciting situation, the AI is the one who decides the final framework.

Although this may sound scary to some, I believe it is just another extension of my belief in technology and it’s an intrinsic place within my creative process.

Plastikman aka Richie Hawtin

Endel is launching a new section in the app dedicated to its growing soundscape catalogue, with many more on the way.Endel originated as a collective of artists, creatives, and inventors devoted to democratizing wellness and improving the human condition.

For more on Endel, visit http://endel.io/

19th April, 2021

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