A cryptic new marketing campaign has left many fans wondering whether Aphex Twin could return to the stage at Field Day 2023.
Over the past week, fans of the iconic British DJ and producer Richard D. James, aka Aphex Twin, have taken to social media to post photos of a series of cryptic posters that have been popping up around London.
In typical Aphex Twin fashion, the posters contain very little information other than the iconic Aphex Twin logo, “London,” in text, and a QR code.
When scanned the QR code takes you to a similarly cryptic website titled, “19.08.23.” The website contains no new information other than the date in the title (see theories) but does allow you to add yourself to a mailing list.
While you’re here: Be sure to check out our Synth Secrets on how Aphex Twin made the lead synth for ‘Polynomial C‘.
Aphex Twin’s History of Cryptic Marketing
Fans of the enigmatic artist are no strangers to this kind of mysterious marketing. Back in 2014, before the release of his critically acclaimed and Grammy award-winning album, ‘Syro,’ Aphex chose to announce the project by flying a neon green blimp with only his logo and, “2014” written in text, above the streets of London as well as stencilling his logo across several American cities.
This lit a fire of speculation among fans on social media that was only put out a few days later when the artist posted details of the album on the TOR browser, a browser typically used for accessing the dark web.
Theories About The Campaign
Similarly to Syro’s announcement this new campaign has also started a fury of speculation on social media.
The most popular theory is that we will see Aphex Twin perform at Field Day Festival this August in London.
Seeing as he performed at Field Day in 2017 after the release of his ‘Cheetah’ EP and the website for the campaign is titled, “19.08.23,” the date Field Day 2023 takes place, it seems highly likely fans are right. We will have to wait and see.
Join the mailing list now to be one of the first to know what the Aphex Twin campaign means.
Pic credit: Aphex Twin
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