Roland’s latest videos all but confirm that the AIRA series will consist of virtual analogue units based on the company’s vintage classics.
UPDATE: scroll down for a clearer photo of all four AIRA products.
Two new videos from Roland offer even more hints about the hotly anticipated AIRA range. In the first video, embedded above, Roland engineers discuss Analog Circuit Behavior (ACB), a proprietary digital system for emulating analogue gear.
Yasuyuki Watanabe explains: “The first priority was to study the behaviour of these analogue instruments, and try to carefully recreate it. However, in today’s music styles, there are certain elements which have to be created digitally. So in order to achieve a harmony between these elements, we chose to use digital gear to recreate these analogue instruments.”
One scene shows Roland engineers comparing the original TB-303 with a new unit which we believe will be called the AIRA TB-3.
In the second video, below, we get a teaser of all the products in the AIRA range, believed to be the TR-8 drum machine, VT-3 voice transformer, TB-3 bassline synth and a full-size synth which draws on the sound of the SH-101.
The videos offer the biggest clue yet about Roland’s design philosophy for the AIRA series: “With this project, we really focused on analogue instruments. However, this does not mean we simply wanted to reproduce the analogue gear, rather that we wanted to create a new technology to produce new electronic instruments which meet the needs of today’s music scene.”
We’ll find out more when they’re unveiled at Dancefair in a week’s time.