In a lengthy Facebook post, Uli Behringer addresses some of the criticism his company has received.

Opinion is never far away online and, depending on your view of free speech, this is both good and bad. However, unless you’ve just signed up to the internet today, you’ll have noticed a large chunk of online discourse has a tendency to be unfairly vicious.

Uli Behringer, the founder of audio firm Behringer, has therefore taken action to address criticism his controversial company often faces. In defence of his firm’s mission to relentlessly deliver what customers desire and to observe the law, the owner lays out his position.

In a post from yesterday, Uli addressed some of the “haters” head-on. Read his response:

“There is not one magazine, forum or thread where we don’t get criticized or even attacked. We understand that not everyone likes us or me and that’s perfectly fine.

However, we also see constructive criticism which we truly welcome as it’s a great opportunity for us to learn and improve.

In our Vision, we only have two obligations – to relentlessly deliver what customers desire and to observe the law. We will always respect that people may have different opinions about what we should and shouldn’t do, however that’s not an area we will ever engage in.

Technology is free for everyone to use unless it’s protected. That’s exactly the reason why the law was designed the way it is, so it encourages competition – all for the benefit of you the customers and for society to progress.

We also understand that we’re controversial and we’re perfectly fine with it as we continue to relentlessly push the envelope, while also challenging our competitors to deliver better quality and lower prices.

Recently we see more and more competitors to join us in our mission and we welcome everyone who believes in our Vision. We’re happy to collaborate with and also acquire businesses.

We’re immensely grateful for all the support we have been receiving over the past 30 years and hence our complete loyalty belongs to our customers.

We call it Customer Obsession. That’s why our team and I are here and listen to our customers.” – Uli

It’s noted that Attack Magazine has shared their own criticism of the Germany based firm with a lighthearted December 19 column on the marketing copy surrounding the launch of the Poly D. It’s safe to assume that Uli’s post isn’t a direct rebuttal of our column but aimed at a wider net of criticism online.

The firm in recent years has had to regularly face allegations of copying amid their ever-growing and ever-popular range of synth and drum machine clones.

This article was amended on 20/02/2020 as it incorrectly labelled Behringer a Swiss company.

19th February, 2020

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