Song Athletics is a new music technology company founded by Will Evans, former CEO of Spitfire Audio. The first 500 customers get free sounds too.

What is Song Athletics?

Song Athletics is a new independent creative studio with a focus on music, technology, and culture.

The company makes products for music creators, takes part in collaborative projects with artists and institutions, and creates content that showcases the community.

Song Athletics is a purposely small and creator-owned ‘slow business.’ All decisions are made with a long-term view, aiming to create a sustainable ecosystem that generates revenue to fuel continued artistic exploration. The goal is to participate in cultural innovation for as long as possible.

About Will Evans – CEO

Song Athletics’ founder Will Evans has worked in music technology and the arts for over 20 years.

Following an undergraduate degree in Acoustical Engineering, Will attained a PhD in Psychoacoustics at the University of Surrey in conjunction with Bang & Olufsen. He taught Electroacoustics on the Tonmeister course before joining Focusrite, where he led the Artist, Brand and Media Relations function.

In 2016 he joined Spitfire Audio and soon became CEO, overseeing the evolution of a small startup to a grown-up company with over +100 employees. Alongside this, Will had founded a small record label and management company and had been an intern at Warp Records.

His passion for independent music and artists influenced his approach to leadership and culture, and the opportunity to create a small, independently-minded studio drawing on his combined interest in music, technology and sustainable business led to the formation of Song Athletics.

First Product: Some Drums

Song Athletics’ first product is a sample pack ‘Some Drums’. Featuring Marc Pell, a drummer known for his work with Mount Kimbie and Mica Levi, Some Drums is said to be made up of a collection of royalty-free “posh drum samples” recorded at the Isle of Wight’s Empire Sound studio on a ’60s Ludwig kit.

Some Drums comprise over 40 drum loops (with individual stems included) and more than 80 one-shots that promise to add a sense of space and depth to your music.

The pack is priced at £25, but the first 500 people to order will receive it free.

Tech Spec:

  • +40 Drum Loops
  • +40 Drum Stems
  • +80 One Shots
  • 48kHz, 24bit
  • Royalty Free

2.08GB Unzipped

Price: £25.00 (FREE to the first 500 customers)

Available at

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24th October, 2023

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