Ame Kristian

What keeps you enthused given how much you and the label have achieved in recent years? What motivates you?

I don’t know but I’m still excited about the music being released and if we go to the studio there are still ideas rising up from everywhere. The label gets sent so much good stuff so there’s no lack of enthusiasm in sight.

There has been a lot of talk of what is and isn’t deep house recently. I know you play more than just deep house, but to you what makes something deep? It’s more than just a warm bassline, right?

I just tend to say I play house music. No comments on the stupid phrases like ‘deep’ whatever…

You must have your production process down pretty well by now, so I wonder how come you don’t release more music?

It takes us a very long time to finish music. Plus we also have a lot of other projects going on – and, of course, the label work and touring schedule.

I’m still excited about the music being released and if we go to the studio there are still ideas rising up from everywhere.

Have you started thinking about another album yet? It seems your current sound could lend itself perfectly to the full-length form?

If the time is right and we have a great idea for an album, why not?

Innervisions has become more than just a label – it’s now a lifestyle brand with web shop, t-shirts and many other trinkets – was that always the plan?

Doing this with your friends and being surprised by all of them again and again is the secret behind it. There’s no plan for the future but I am quite sure it will be in this constellation.

Do you have designs on becoming a big global brand or do you feel more comfortable staying at a slightly less commercial level?

It’s great how it is but we’re all not afraid of a bigger market as long as we don’t need to change.

There's no plan for the future but I am quite sure it will be in this constellation.

Do ideas of underground and mainstream matter to you? Did they ever matter?

It’s more what feels good by being played out. I think for all of us growing up in the early 90s with the first wave of electronic music in Germany there’s no real difference between techno or house and the same with this whole underground/commercial discussion.

 

Âme play Oval Space, London, this Friday, the 28th of February. Find them on Facebook and SoundCloud.

Author Kristan Caryl
25th February, 2014

Comments

  • Ame are such an inspiration. Great interview.

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