The news this week has been full of illegal ballots, voter fraud, recounts and rigged counts – yes that’s right, it’s the DJ Mag Top 100 DJ Poll.
The annual tradition of DJs complaining about the DJ Mag Top 100 stretches back thousands of years. Back then, of course, a more UK Garage influenced sound was popular rather than trance and EDM, that and the sound made when you hit a bone with a stick. Historians believe that the Poll’s original function was to be a source of conversation to tide DJs over between Ibiza and Christmas and every year we honour the tradition by engaging in the same ill-informed, specious and nonsensical arguments about the list.
Generally, the criticisms of the DJ Mag Top 100 are: the list is too white, too male and full of commercial DJs who have nothing to do with the underground scene. All these observations are true. However, to then ‘blame’ DJ Mag for the content of the list is like blaming the ballot boxes for the result of an election. There’s a crucial factor that all the rage-faces and anger-merchants miss each year: DJ Mag don’t choose who gets in the list, it’s voted for by people. Not even readers of the mag particularly, it’s voted for by the kind of people who would vote for their favourite EDM star in an online poll.
I’ve no proof here so this is a wild guess, but I’d bet the vast majority of the generation who vote for these performers have never bought a print magazine in their entire, young lives, certainly not a specialist DJ magazine. Because that’s the other major factor missing from our annual Poll-related temper-fest: the mag’s actually pretty cool for the rest of the year: pages of quality underground music reviews, lots of cool tech stuff, DJ politics, DJ history and features on decent artists from across the electronic music spectrum. But no one who complains about the Poll ever actually reads the magazine.
Vote for your favourite Electronic EDM Music star NOW!
The DJ Mag Top 100 DJs list is voted for by the kind of people who vote for their favourite EDM star. So that’s kids mostly, the type of fan who likes a handsome EDM pop star or a cool EDM DJ with sleeve tats, a couple of haircuts and plenty of glitter cannons. The voters are the kind of young people who are susceptible to online campaigns from highly organised PR companies.