Major Labels Form Electronic Music Advocacy Group
A ‘global lobbying and advocacy group’ has been formed to represent the electronic music community.
Music Week reports that a new non-profit organisation has been formed with the stated intention of representing the electronic music community. The Association for Electronic Music (AFEM) is, apparently, “the first international trade body representing a single genre since the Country Music Association began in 1958″.
The AFEM was announced this week at the midem music conference. Looking at the organisation’s mission statement raises more questions than it answers. How exactly will a board composed almost entirely of major record label representatives, agents and managers of A-list artists serve the entirety of the electronic music ‘community’.
More to the point, does it even need representing? Electronic music has survived pretty well for the last few decades without the intervention of any governing bodies or lobby groups. What exactly is ’advancing the cause of electronic music’? The presence of so many big-money major label players on the board makes the cynic in us question whether ‘maximising the revenue from electronic music’ might be a more honestly stated agenda.
The choice of ambassador seems equally confusing. It’s clear that Nile Rodgers is a true legend of popular music. There’s no doubt that he’s an absolutely charming man – we’ve met him and loved every minute of it. Likewise, his credentials for making people dance are unimpeachable. But, Daft Punk collab aside, does he really represent the state of contemporary electronic music?
Which leads to our next point. Exactly what kind of music are we talking about here? The quotes from AFEM representatives use the terms ‘electronic music’, ‘dance music’ and ‘electronic dance music’ interchangeably. Aren’t those three subtly different, overlapping subsets of popular music as a whole? In fact, that the only term which is conspicuous by its absence is the three-letter acronym du jour. Surely some mistake? Could the majors really already be doubting the long-term potential of the EDM craze…?
What do you think? Does AFEM represent you? Do you need an industry lobby group to represent you? Is it all just a cynical attempt to exploit the current mainstream popularity of dance music? Join the conversation below…