In this episode of the Attack Mag podcast, Attack Editor Eric Brünjes is joined by Rufy Ghazi, a music business professional whose work sits at the intersection of product development, research, and the evolving economics of the music industry.
Rufy Ghazi is a product consultant for music tech companies, helping organisations navigate digital transformation and build tools that better serve artists, creators and rights holders. Her work draws on experience across the tech and music sectors, including roles at ByteDance (TikTok), Kobalt Music Group’s rights administration platform AMRA, and a range of early-stage startups.
Alongside her consulting work, Rufy serves as Head of Music Research at Audience Strategies, where she leads data-driven research projects across the broader music ecosystem. Her work has helped shed light on key structural issues within the industry and has contributed to some of the most widely discussed reports in electronic music today.
Among her notable projects is the Fourth UK Electronic Music Industry Report, commissioned by the Night Time Industries Association, as well as Sound Investments, the first in-depth mapping of the UK’s music technology ecosystem produced for Music Technology UK. She also authored A Slice of Fairness, a report examining income distribution in the DJ economy.
Rufy is currently leading the Fair Play initiative, an independent audit examining rights and royalties within electronic music. The initiative’s first report on the UK ecosystem sparked widespread discussion across the industry and was covered by major outlets including The Guardian, DJ Mag, Resident Advisor, and The Quietus.
Beyond research, Rufy also contributes regularly to industry discourse. She co-authored PROMPT for Musicians, a practical guide exploring how artists and music professionals can use AI language models in their work. Her writing has appeared in publications including Billboard and Attack Magazine, where she has examined topics such as the impact of AI on the music business and the economic realities facing DJs.
Outside of her work in research and technology, Rufy is also an artist. Performing under the name Lady Ruffelin, she is a London-based DJ playing drum & bass, dubstep, breakbeat, UK garage, and other leftfield sounds. Her recent performances include opening for Gorillaz at Copper Box Arena in London.
In this episode, we speak with Rufy about the structural challenges facing electronic music, the evolving relationship between artists and technology, and how research can help build a fairer and more sustainable music industry.
Find Rufy Ghazi on Instagram.
Follow the Pig Room Podcast playlist on Spotify.
Follow Attack Magazine
Attack Store
Dance Music Producers’ Power Book Bundle
Get 2 best-selling music production books. Buy more, spend less.
The Secrets of Dance Music Production
The world-leading book on dance music production. Comes with samples too.
The Producer’s Manual
Everything you need to take a mix, from initial recording to final master.
Secretos de la Producción de Música Dance
La guía definitiva para producir música electrónica de vanguardia.
Max For Live: Chance Engine V2
Add controlled yet random fluctuations to your most important parameters.
Underground Resistance: The Final Frontier Poster
Anti corporate, political, powerful and progressive the power house of Jeff Mills, Robert Hood and "Mad" Mike Banks needs little introduction.
